AT&T to introduce the Lumia 900 with impressive marketing rivaling the iPhone
AT&T has revealed that Lumia 900 marketing plans (combined with Nokia and Microsoft) will best any product they've launched before - including the famous iPhone. In an interview with CNET, AT&T device head Jeff Bradley, said that it'll be a notch up on anything the company has attempted previously. We met with AT&T reps early today and have no dubiousness that AT&T'due south efforts to marketplace the new Windows Phones should exist a full court press.
But should we be surprised? The Lumia 900 on AT&T is Microsoft'southward (and Nokia's) best take a chance of survival in the competitive mobile market. Windows Phone has been performing arguably well with Nokia marketing the 710 and 800 on a global scale, but the Lumia 900 is the big gun for the U.S.
We previously covered how the Lumia 900 will be given "hero status" in the AT&T mobile arsenal. So how will they go well-nigh it? How will the stores convince people that Windows Telephone is a solid choice against the iPhone and Android? AT&T has told united states that we tin await to see banners in windows of AT&T stores and Windows Phone walls featuring the TITAN II and Lumia 900. In a nutshell, nosotros were told AT&T stores are going to expect like Nokia stores.
As well as the promotional textile, we can confirm that we're probable to run across demonstration tables, accessories (including skins, Monster Headsets, tertiary-party cases, screen protectors, and more) and -of course- salestaff training. Nokia will be training employees to compliment the spider web preparation they'll receive from AT&T. This will hopefully effect in more than platform awareness internally as well as increasing the Windows Telephone recommendation chance rate to customers.
Let'southward see what April 8th brings usa, I would recommend we strap ourselves in. Then again, information technology could be a belly flop. Fingers crossed that information technology wont be and AT&T / Nokia / Microsoft get this right.
Information technology's here
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Source: https://www.windowscentral.com/att-introduce-lumia-900-impressive-marketing
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